Kano Model

Understanding the Kano Model

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Introduction to the Kano Model This model is introduced by Professor Noriaki Kano in the 1980s, serves as an influential framework for categorizing and prioritizing customer requirements. Central to this model is its purpose: identifying and understanding the varied types of customer needs—basic, performance, and delight—and how these needs distinctly influence customer satisfaction. The first […]

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Understanding the Kano Model: Categorizing Customer Needs and Expectations

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The Kano Model: Understanding Customer Needs and Expectations The Kano Model is a valuable tool for understanding and categorizing customer needs and expectations. It was developed by Professor Noriaki Kano in the 1980s and has since been widely used in various industries to improve product and service offerings. Understanding the Kano Model The Kano Model

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